Client and event overview
In 2023, our brand ambassadors headed down to the Cornish coast for Boardmasters Festival — five days of music, surfing, huge crowds and one seriously good setting for an Old Mout Cider activation. With Watergate Bay as the backdrop and thousands of festival-goers ready for a big weekend, our team got stuck into bringing the Old Mout brand to life right in the middle of the action.
Bringing the Old Mout Energy
Old Mout Cider began in New Zealand and has built a brand around colourful fruit ciders, adventure and plenty of personality.
So naturally, the activation needed people who could match it.
Our brand activation staff welcomed festival-goers to the Old Mout stand, got people involved and responsibly distributed complimentary cider samples throughout the event.
It wasn't just about getting products into hands. Our team became an extension of the brand, creating fun interactions and making sure the activation added something to the festival experience.
Standing Out at Boardmasters
There is a lot competing for your attention at Boardmasters.
In 2023, that included activations such as Lidl's Bubbles & Bangers, complete with its own viewing platform, food and festival merchandise.
Simply putting up a stand isn't going to cut it.
The Outcome
Brand Ambassadors Who Get Festivals Festivals are loud, fast-moving and unpredictable — and that's exactly why experience matters. We want our brand ambassadors to understand the assignment *and* the festival. Our experienced festival staff know how to read a crowd, bring the energy when it counts and create interactions that feel natural rather than forced. At Boardmasters, that meant helping Old Mout become part of the weekend rather than just another stand people walked past. From getting products into hands to creating a bit of a buzz, our teams know how to bring brands to life in the middle of a field — or, in this case, overlooking the Cornish coast. Explore our Promotional & Brand Activation Staffing services to get your brand amongst the action.
Services Used
Ethical Staffing supported this brief with Brand Ambassadors, Promotional Staff, Festival Staffing.
Frequently Asked Questions
What did Ethical Staffing do at Bringing Old Mout Cider to Festival-Goers?
In 2023, our brand ambassadors headed down to the Cornish coast for Boardmasters Festival — five days of music, surfing, huge crowds and one seriously good setting for an Old Mout Cider activation. With Watergate Bay as the backdrop and thousands of festival-goers ready for a big weekend, our team got stuck into bringing the Old Mout brand to life right in the middle of the action.
Bringing the Old Mout Energy
Old Mout Cider began in New Zealand and has built a brand around colourful fruit ciders, adventure and plenty of personality.
So naturally, the activation needed people who could match it.
Our brand activation staff welcomed festival-goers to the Old Mout stand, got people involved and responsibly distributed complimentary cider samples throughout the event.
It wasn't just about getting products into hands. Our team became an extension of the brand, creating fun interactions and making sure the activation added something to the festival experience.
Standing Out at Boardmasters
There is a lot competing for your attention at Boardmasters.
In 2023, that included activations such as Lidl's Bubbles & Bangers, complete with its own viewing platform, food and festival merchandise.
Simply putting up a stand isn't going to cut it.
Brand Ambassadors Who Get Festivals
Festivals are loud, fast-moving and unpredictable — and that's exactly why experience matters.
We want our brand ambassadors to understand the assignment and the festival. Our experienced festival staff know how to read a crowd, bring the energy when it counts and create interactions that feel natural rather than forced.
At Boardmasters, that meant helping Old Mout become part of the weekend rather than just another stand people walked past.
From getting products into hands to creating a bit of a buzz, our teams know how to bring brands to life in the middle of a field — or, in this case, overlooking the Cornish coast.
Explore our Promotional & Brand Activation Staffing services to get your brand amongst the action.
Latest News & Blogs
Bringing a drinks brand onto a festival site? Let's talk.
At Boardmasters the Old Mout team had to work the crowd without getting in the way of the festival. If you need ambassadors who can do both, tell us the site and the activation.