Client and event overview
It's not every day our London staff turn up to work and leave as Guinness World Record holders. Our brand ambassadors headed to BOXPARK Wembley to join sneaker-care specialists Crep Protect for a seriously unusual challenge: breaking a Guinness World Record for the most people cleaning shoes simultaneously. The result? 325 people cleaning 325 pairs of trainers at the same time — and a brand-new Guinness World Record. Safe to say, this wasn't your average shift.
325 Pairs. One Guinness World Record.
For a world record attempt, enthusiasm alone isn't enough.
To comply with the requirements of the Guinness World Records attempt, our team needed to understand exactly what was expected of them.
Before the activation began, our brand ambassadors were thoroughly briefed on the objective, their responsibilities and the process that needed to be followed.
With 325 people taking part simultaneously, consistency mattered. Our staff needed to create a brilliant atmosphere for participants while remaining focused on getting the job done.
It's a balance we're very familiar with.
Creating the Atmosphere — and Delivering the Objective
Great brand ambassadors should bring energy to an activation, but ultimately, they're there to deliver for the client.
At Wembley Park, our team engaged participants and contributed to the excitement while ensuring the challenge itself remained the priority.
It's why we look beyond simply finding confident, outgoing London staff. We select people who can understand an operational brief, follow instructions thoroughly and adapt to the environment around them.
Because the best brand ambassadors can create a memorable experience and get the job done.
And on this occasion, getting the job done meant helping Crep Protect walk away with a Guinness World Record.
Explore our Promotional & Brand Activation Staffing services to bring your next idea to life.
The Outcome
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Services Used
Ethical Staffing supported this brief with Brand Ambassadors, Promotional Staff, Festival Staffing.
Frequently Asked Questions
What did Ethical Staffing do at London Staff Break a Guinness World Record with Crep Protect?
It's not every day our London staff turn up to work and leave as Guinness World Record holders. Our brand ambassadors headed to BOXPARK Wembley to join sneaker-care specialists Crep Protect for a seriously unusual challenge: breaking a Guinness World Record for the most people cleaning shoes simultaneously. The result? 325 people cleaning 325 pairs of trainers at the same time — and a brand-new Guinness World Record. Safe to say, this wasn't your average shift.
325 Pairs. One Guinness World Record.
For a world record attempt, enthusiasm alone isn't enough.
To comply with the requirements of the Guinness World Records attempt, our team needed to understand exactly what was expected of them.
Before the activation began, our brand ambassadors were thoroughly briefed on the objective, their responsibilities and the process that needed to be followed.
With 325 people taking part simultaneously, consistency mattered. Our staff needed to create a brilliant atmosphere for participants while remaining focused on getting the job done.
It's a balance we're very familiar with.
Creating the Atmosphere — and Delivering the Objective
Great brand ambassadors should bring energy to an activation, but ultimately, they're there to deliver for the client.
At Wembley Park, our team engaged participants and contributed to the excitement while ensuring the challenge itself remained the priority.
It's why we look beyond simply finding confident, outgoing London staff. We select people who can understand an operational brief, follow instructions thoroughly and adapt to the environment around them.
Because the best brand ambassadors can create a memorable experience and get the job done.
And on this occasion, getting the job done meant helping Crep Protect walk away with a Guinness World Record.
Explore our Promotional & Brand Activation Staffing services to bring your next idea to life.
Which Ethical Staffing services were part of this work?
Ethical Staffing supported this brief with Brand Ambassadors, Promotional Staff, Festival Staffing.
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The Crep Protect record attempt needed ambassadors who could follow a precise brief and still make it feel like an event. If your activation has a result it has to deliver, tell us what success looks like.