Taking Old Mout on the Road: Brand Activation Staffing Across the UK

Bringing a product directly to its audience is one of the best ways to get people talking about a brand. Ethical Staffing partnered with Old Mout Cider to provide brand activation staff for a multi-location roadshow, taking the campaign into pubs across the UK and putting Old Mout’s latest product directly into the hands of potential customers. Part of the HEINEKEN UK portfolio, Old Mout is known for its distinctive fruit ciders and playful approach to marketing. Our team helped bring that personality directly to consumers, inviting customers to sample the product, get involved with interactive games and spend some time with the brand at dedicated Old Mout stands.

For an activation like this, the people representing the brand are a huge part of the experience.

Our promotional staff were briefed to understand both the campaign and the product, allowing them to confidently approach customers, answer questions and encourage people to get involved.

Rather than simply handing out samples, the activation created an opportunity for genuine interaction.

Games and activities around the branded stands helped draw people into the experience, while face-to-face conversations gave customers the opportunity to discover the new product in a relaxed pub environment.

One of the biggest strengths of a roadshow is the ability to take a campaign directly to different audiences.

Moving between locations allowed Old Mout to reach customers across the UK while maintaining a consistent brand experience at every stop.

It also demonstrates why experienced brand ambassadors can be so valuable.

When somebody is representing your product face-to-face, they become an extension of the brand itself. Their energy, product knowledge and approach to customer service can influence how someone remembers that interaction long after the activation has finished.

For brands, these conversations can also provide an opportunity to hear reactions directly from consumers and understand how people respond to a new product.

Multi-location campaigns also require consistency.

Whether an activation takes place in Bristol, London or further across the UK, customers should encounter the same standard of brand representation.

Our experience providing roadshow staff and promotional teams across the country allows us to recruit people who can confidently step into customer-facing environments while maintaining the personality and messaging of a campaign.

It’s an approach we’ve brought to activations across the events industry, including providing brand ambassadors at FORWARDS Festival and promotional teams at major UK festivals.

At Ethical Staffing, we provide Promotional & Brand Activation Staffing for campaigns across the UK.

From product sampling and experiential marketing to interactive activations and nationwide roadshows, we build teams who understand that successful brand representation is about more than simply turning up.

Our work with Old Mout is a great example of how the right people can help transform a product launch into a memorable customer experience.

Taking the campaign directly to customers, one pub at a time.

Planning your next campaign? Explore our Promotional & Brand Activation Staffing, Brand Ambassadors and Roadshow Staff services to discover how Ethical Staffing can support your brand.