Client and event overview
When the NBA comes to London, you know it's going to put on a show. The Memphis Grizzlies and Orlando Magic went head-to-head at The O2 for a regular-season game in London, bringing the atmosphere of the NBA to one of the UK's leading entertainment venues. Ethical Staffing was there to help illuminate the occasion. Our promotional staff were responsible for preparing and distributing illuminated wristbands to attendees, helping turn thousands of individual spectators into part of the show.
Creating an Arena-Wide Experience
Illuminated wristbands have become an incredible way of transforming audiences into part of a live production.
Distributed across an arena, the technology allows thousands of individual lights to work together, creating coordinated effects throughout the crowd and adding another dimension to the spectator experience.
But before the lights go down, every wristband needs to reach the right hands.
Our promotional staff supported the preparation and distribution of the wristbands as spectators arrived at The O2.
With thousands of attendees moving through the venue, the team needed to work efficiently while maintaining the welcoming customer service expected at an international sporting event.
Staffing International Sporting Events
Major sporting events bring together live entertainment, hospitality and spectator experience on an enormous scale.
For staffing teams, that means understanding that even a seemingly simple interaction can contribute to the atmosphere of the occasion.
Our experience providing stadium and hospitality staffing has taken our teams into some of the UK's best-known sporting environments, supporting everything from customer-facing activations to major spectator experiences.
NBA London was another opportunity for our staff to play their part — preparing the technology, welcoming spectators and helping light up The O2 when the action began.
Thousands of spectators. Thousands of lights. One unforgettable arena.
Explore our Stadium & Hospitality Staffing and Promotional Staff services to find out how Ethical Staffing can support your next major sporting event.
The Outcome
Explore our Stadium & Hospitality Staffing and Promotional Staff services to find out how Ethical Staffing can support your next major sporting event.
Services Used
Ethical Staffing supported this brief with Stadium & Hospitality Staffing, Customer Service Staff, Promotional Staff.
Stadium & Hospitality Staffing
Front-of-house teams for stadiums, arenas and hospitality spaces.
Customer Service Staff
A person to ask when a system, ticket or transaction needs explaining.
Frequently Asked Questions
What did Ethical Staffing do at Promotional Staffing at The O2?
When the NBA comes to London, you know it's going to put on a show. The Memphis Grizzlies and Orlando Magic went head-to-head at The O2 for a regular-season game in London, bringing the atmosphere of the NBA to one of the UK's leading entertainment venues. Ethical Staffing was there to help illuminate the occasion. Our promotional staff were responsible for preparing and distributing illuminated wristbands to attendees, helping turn thousands of individual spectators into part of the show.
Creating an Arena-Wide Experience
Illuminated wristbands have become an incredible way of transforming audiences into part of a live production.
Distributed across an arena, the technology allows thousands of individual lights to work together, creating coordinated effects throughout the crowd and adding another dimension to the spectator experience.
But before the lights go down, every wristband needs to reach the right hands.
Our promotional staff supported the preparation and distribution of the wristbands as spectators arrived at The O2.
With thousands of attendees moving through the venue, the team needed to work efficiently while maintaining the welcoming customer service expected at an international sporting event.
Staffing International Sporting Events
Major sporting events bring together live entertainment, hospitality and spectator experience on an enormous scale.
For staffing teams, that means understanding that even a seemingly simple interaction can contribute to the atmosphere of the occasion.
Our experience providing stadium and hospitality staffing has taken our teams into some of the UK's best-known sporting environments, supporting everything from customer-facing activations to major spectator experiences.
NBA London was another opportunity for our staff to play their part — preparing the technology, welcoming spectators and helping light up The O2 when the action began.
Thousands of spectators. Thousands of lights. One unforgettable arena.
Explore our Stadium & Hospitality Staffing and Promotional Staff services to find out how Ethical Staffing can support your next major sporting event.
Which Ethical Staffing services were part of this work?
Ethical Staffing supported this brief with Stadium & Hospitality Staffing, Customer Service Staff, Promotional Staff.
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NBA London at The O2 needed a team who could work a crowd that was already excited. If your arena or stadium promotion needs the same, tell us the night and the brand.