Client and event overview
Free ice cream and a brand built around doing business differently? We were always going to enjoy this one. For three consecutive years, our brand ambassadors have supported Ben & Jerry's for its famous Free Cone Day, helping serve up free scoops and good vibes in Gloucester and Windsor.
More Than Free Ice Cream
Free Cone Day has been part of Ben & Jerry's story since 1979, when the founders thanked their customers with free scoops after their first year in business.
Decades later, that community spirit remains a big part of the event.
Our teams welcomed visitors, managed queues and helped keep everything moving as people arrived for their free cone.
But there's another reason this partnership means something to us.
When Brand Values Align
Ben & Jerry's has a long history of combining business with activism, campaigning across issues including climate justice and social justice.
Like Ethical Staffing, it's also part of the wider B Corp movement, which champions businesses balancing people, planet and profit.
For us, working with organisations that care about their impact makes a difference.
Our brand ambassadors aren't simply there to hand someone a product. They're representing the organisation behind it — which makes understanding its values just as important as understanding the activation.
Three years of Free Cone Days later, we're still very happy to help spread a little joy.
Particularly when ice cream is involved.
Explore our Promotional & Brand Activation Staffing services to see how we can represent your brand.
The Outcome
Explore our Promotional & Brand Activation Staffing services to see how we can represent your brand.
Services Used
Ethical Staffing supported this brief with Brand Ambassadors, Promotional Staff, Event Staff.
Frequently Asked Questions
What did Ethical Staffing do at Ben & Jerry's Free Cone Day?
Free ice cream and a brand built around doing business differently? We were always going to enjoy this one. For three consecutive years, our brand ambassadors have supported Ben & Jerry's for its famous Free Cone Day, helping serve up free scoops and good vibes in Gloucester and Windsor.
More Than Free Ice Cream
Free Cone Day has been part of Ben & Jerry's story since 1979, when the founders thanked their customers with free scoops after their first year in business.
Decades later, that community spirit remains a big part of the event.
Our teams welcomed visitors, managed queues and helped keep everything moving as people arrived for their free cone.
But there's another reason this partnership means something to us.
When Brand Values Align?
Ben & Jerry's has a long history of combining business with activism, campaigning across issues including climate justice and social justice.
Like Ethical Staffing, it's also part of the wider B Corp movement, which champions businesses balancing people, planet and profit.
For us, working with organisations that care about their impact makes a difference.
Our brand ambassadors aren't simply there to hand someone a product. They're representing the organisation behind it — which makes understanding its values just as important as understanding the activation.
Three years of Free Cone Days later, we're still very happy to help spread a little joy.
Particularly when ice cream is involved.
Explore our Promotional & Brand Activation Staffing services to see how we can represent your brand.
Which Ethical Staffing services were part of this work?
Ethical Staffing supported this brief with Brand Ambassadors, Promotional Staff, Event Staff.
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Free Cone Day worked because the team understood Ben & Jerry’s, not because they had a script. If your sampling or launch needs people who can represent the brand properly, tell us about it.